A year ago this month, I launched We Hyperfocus with this post about building a business live, online. ‘Notes on a scrappy, piecemeal launch rather than a pristine, flash one,’ I wrote, going on to explain my vision for a global hyperfocus movement.
I didn’t know what the business would be, back then.
But I knew that there needed to be an online community for those of us who think differently. Who don’t like rules and want to hold our own power. Who get into a trance, when we’re doing the right work. Who shun hierarchy.
Soon, I’d created a digital magazine on the We Hyperfocus website, publishing several articles and interviews a week. I’d do a round-up each Wednesday on Substack. I loved hearing other neurodivergent creatives’ stories and handing over the mic.
I launched an online course with my sister, Lauren, called Becoming the Artist. It was a permission-giving course: permission to create; permission to properly become the artist. We ran live creative coaching workshops, too.
And then I had this idea to host other people’s online courses. To create the first online course platform by and for neurodivergent creatives. But, after getting started and liaising with some amazing creators, I realised I didn’t have the capacity.
Instead, I collated a list of courses by other people and sent out an email each month promoting them. I liked putting this list together but there wasn’t much of a response, so I shelved that idea and returned to just running the magazine.
I brought it over to Substack so that people would have entire articles, essays and interviews landing in their inbox. It was easy to maintain. But I felt I needed to be putting more into We Hyperfocus. I imagined holding that glowing ball in my hands…
I asked, in meditation, what the next steps were. And eventually, it landed. It was always there but I needed to give it space to present itself. I’d also gone to the website and looked at the stats to see where people headed, when they visited the website.
Research + intuition + deciding what you want to do.
As We Hyperfocus approaches its first birthday, I am shifting the focus back to creative business. Going forward, We Hyperfocus will be the creative business school for people who think differently.
On here, expect inspiring stories of creativity, business, success and failure. Over on the We Hyperfocus website, you can find the magazine and our workshops, courses and - soon - coaching/consultancy. Everyone is welcome.
Who’s in?
Annie x
Oh I LOVE the sound of this Annie. x
Exciting Annie! And absolutely LOVE this line: "Research + intuition + deciding what you want to do."